McDonald’s franchises in Washington, D.C.
(Of course, demonstrating an understanding of your audience and showing how they are valued is right any time of the year.) 10. In celebration of Pride month, here’s a look at how ten brands engaged the LGBT audience through authentic messages of inclusivity. Plus, 54% of millennials say they’d choose LGBT-friendly brands over non-equality focused brands. population identifying as LGBT, this minority group represents nearly $1 trillion in buying power.
In addition to the ethical reasons many brands support the LGBT community, there are growth incentives as well. June is Pride Month in America, which makes it the perfect time for brands to publicly demonstrate their support of the LGBT community, also known as LGBTQ and LGBTQIA (lesbian, gay, bisexual, transgender, queer or questioning, intersex, asexual or allied).
